Users & Success Metrics: UX insights from Facebook, Salesforce, & Google
18 Minute Keynote
How do you know if your designs are effective? Make sure you’re designing with the right success metrics in mind. Learn the differences between user-centered and customer-centered. Whether you’re driving engagement, selling a concept, or delivering super efficient workflows, learn techniques for ensuring your designs meet the right user and business objectives.
About The Speaker
Kim Heilman is an entrepreneur and passionate design leader with 20+ years experience creating consumer products and business tools for companies large and small. She believes in building great teams who deliver products and services that help people and businesses thrive. She currently leads the Sales Platform UX research and design teams at Google.