Itamar Medeiros

Director of Design Strategy at SAP

What’s the Problem We’re Trying to Solve: how to make sure that teams are paddling on the same direction

18 Minute Keynote

If you’ve ever worked with teams trying to solve complex problems, at some point in your career seen them jump too quickly into solutions, seen decisions being made only on assumptions (that ended up being wrong), or not being clear what problem they were trying to solve in the first place In this session, we will deep dive on Problem Framing and Reframing, with useful tips to:</p> – Ensure you’re solving the right problems. – Raise the awareness around decision biases that prevent us from digging deeper. – Look outside the frame before considering the details. – Use lateral thinking to disrupt stagnant thought sequences. – Challenge you to reframe problems

About The Speaker

Originally from Brazil, Itamar Medeiros currently lives in Germany where he works as Director of Design Strategy at SAP. Working in the Information Technology industry since 1998, He’s been a juror for several international design competitions, including the Interaction Design Association (IxDA) Interaction Awards 2016, several editions of the Brazilian Graphic Design Association Biennial, and the IxDA Global Student Design Challenge in 2010 amongst others. Itamar held several lecturing positions including Guest Lecturer of Interaction Design at Köln International School of Design (Germany), Visiting Lecturer of Design Practice at École de Design Nantes Atlantique (France), and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University (China).